The Engagement Edge

“Text smarter. Sell faster.”

About The Engagement Edge

The Engagement Edge is the official blog of Cars Buy Text, where we share strategies, insights, and real-world success stories on how SMS is transforming automotive retail. Since 2013, we’ve helped dealerships nationwide generate over 1 million customer engagements from platforms like AutoTrader, Cars.com, and CarGurus — turning everyday ads into powerful text-driven sales channels.

Our mission is simple: help dealerships meet buyers where they are and close more deals through faster, smarter communication. Here you’ll find best practices, case studies, and actionable tips to keep your store ahead of the curve in today’s digital-first marketplace.

Because at the end of the day, customers don’t want to wait on hold or send emails into the void. They want answers now — and texting delivers.

  • Text Drive Sales:A few of the comments that stood out to us yesterday:

    “I was a salesman at the Dodge dealership one block from Ferris motors 1968-1974. Our dealership was NOT a high-performance dealership like Ferris. In addition to selling the subject car here. Ferris also owned and raced the A990 sister car to Larry Griffith’s car but the Ferris car was an automatic called the torqueflite tornado. Ferris and Griffith often raced togather as a team.Ferris sold a lot of race cars for such a small dealership in the town of 5000 people. Previously he raceda couple…”

    11

    darryldayton commented on 1965 Plymouth Belvedere I Super Stock Lightweight 4-Speed

    “American V8s wearing Webers is always a treat.”

    8

    AlfaZagato commented on 1968 Bizzarrini 5300 GT America

    “Drag racing in the south in the 60’s I watched the advent of the lightweights. Lakeland Drag strip in Memphis had among others Herb McCandless aka Mr 4 Speed. I swear he could shift faster than an automatic! ! Car just shuttered when he slammed into gear. As I remember also circa 63 NHRA outlawed aluminum front caps? At the nationals people would tech and then go switch the entire front cap. NHRA got hip and would wait in staging area. With magnet in hand! Truth or consequence time!!”

    6

    shooker commented on 1965 Plymouth Belvedere I Super Stock Lightweight 4-Speed List Yours With Us- Carsbuytext.com
    http://dlvr.it/TPPzcm

  • Text Drive Sales:A few of the comments that stood out to us yesterday:

    “WOW!! This is my old car that I owned for 26 years and restored during that time. If the buyer wants to know any of the history, I can provide info for the period that I owned it. @IanC – When I sold it, I did include the Jaguar Heritage Certificate with it. Since I got it so long ago, it looks much different than the ones you get today. Hopefully, it’s still with the car. The colors are original – Opalescent Silver Blue with dark blue interior and top. I’ll be watching this one!”

    21

    psg559 commented on 1967 Jaguar XKE Series I 4.2 Roadster

    “It’s a 4-seater? Looks like I’ve found my next family car!”

    11

    PeskyBird commented on Leyland FV4201 Chieftain Main Battle Tank

    “The era of BMW design that was art, sophistication, sportiness, and build quality. Beautiful e24. GLWTA!”

    8

    Dspoljaric commented on No Reserve: 1988 BMW M6

    “What a cherry looking little car! 1963 remains my favorite year for the Type 1 1200 Sedan and seeing one like this, in stock spec after years of well-loved ownership just makes me smile! Everyone has a VW Story and this VW has a great story all on it’s own.

    I didn’t see anything mentioned about a “Birth Certificate” and, while it may be impossible to receive one before the end of the auction, this car deserves one. Per the technical data on TheSamba.com Chassis No. 5241720 would have rolled…”

    7

    MSD_6378 commented on No Reserve: 1963 Volkswagen Beetle List Yours With Us- Carsbuytext.com
    http://dlvr.it/TPP9Zm

  • Text Drive Sales:A few of the comments that stood out to us yesterday:

    “I have had the wonderful privilege of knowing both Mr. & Mrs. GMCcoachguy for more than two decades via our mutual membership and involvement in the Gull Wing Group. Without question, the seller is one of the most amazing people on the planet. Honestly, there could not have been a better curator for this lovely GMC vintage specimen! Over the years, I have seen how this

    motorhome has been cared for and where it has been stored. You could eat off the floor underneath the Coach or off the…”

    17

    carchaser1 commented on No Reserve: 45-Years-Owned 1977 GMC Eleganza II 26′ Motorhome

    “These are great cars! I call it my cheaper AMG – 425 hp/385 torque but so much more reliable than AMG and no suspension issues like ABC. I found a tuner in Korea, swapped out the ECU and now have 455/400 in my 19 5.0 – last year for the V8 in the G80. I would say good maintenance, bid with confidence. GL

    I get 24.2mpg at 90mph on level pavement in SD and MT, and the Lexicon stereo system can stand with the best Bose and Harmon Kardon!!”

    6

    blpski commented on No Reserve: 31k-Mile 2015 Hyundai Genesis Sedan 5.0

    “Fwiw, the red key was introduced with the 999. It was for security purposes and allowed you to pair new black keys to the dash/ECU, as the model was the first to come with a factory immobiliser.

    The 996 on the other hand, was still from the simple, analog, old school era. No red key. No digital dash. The only code that came with the bike originally was the mechanical code to get new keys cut, but how often do you lose all the keys to the bike to even need it?

    Clutch plates likely fused…”

    6

    YourMateNate commented on No Reserve: 486-Mile 2001 Ducati 996S USA List Yours With Us- Carsbuytext.com
    http://dlvr.it/TPN7Hp

  • Text Drive Sales:A few of the comments that stood out to us yesterday:

    “Excited to get this one! Been on my list for a long time 😎”

    21

    VWHoarder commented on 1983 Volkswagen Rabbit GTI Callaway Turbo Stage II

    “In the 70’s my Dad owned/operated a MB repair garage in CA. I used to work with him off/on to assist. His biggest job was a 300 SL roadster a client brought in to have the engine, transmission and differential rebuilt prior to shipping the car off to do the complete renovation. When my Dad completed all of the mechanical work, he asked if I’d like to take the SL out for its first test drive. I was surprised and happy to. I took it easy, went through the gears and put about 5 miles on it.…”

    14

    GT3RSbobby commented on 1960 Mercedes-Benz 300SL Roadster

    “Whole heartedly agree with all the comments here…especially those about Peter. Absolute class act, deadly honest, insanely talented racer…sold him a few cars and have been following him since his Real Time Racing White NSX days….still have your white NSX framed championship poster on my wall Peter :):). Perfect buy at any price from the perfect seller.GLWTA”

    11

    shabbabear commented on 2018 Honda Civic Type R TCR List Yours With Us- Carsbuytext.com
    http://dlvr.it/TPM448

  • Text Drive Sales:A few of the comments that stood out to us yesterday:

    “In the mid 80’s I was driving my 1977 Porsche 930 home from O’Hara airport to Elgin, IL on I90 taking the Barrington Road offramp when I happened to look in my rear view mirror to find it completely filled with a Lambo Countach that appeared not have a driver. Then a thick arm came out the window pointing for me to turn right at Barrington Road. Then the Lambo passed me and turned right with the arm coming out again point left to turn on a country road. Seemed pretty evident what the driver…”

    50

    ezskankin6 commented on Ex–Walter Payton 1996 Porsche 911 Turbo

    “Lime Metallic, White Swivel Buckets, AM/FM, Rallye Wheels, A/C, venerable 350 power, and a rear factory sway bar. What a fun cruiser in fabulous preserved condition.”

    14

    roger.noble commented on 1976 Chevrolet Monte Carlo Coupe

    “Ladies and gentlemen… my first collector car. Very excited.”

    13

    cwpresents commented on No Reserve: 1977 Mercedes-Benz 450SLC List Yours With Us- Carsbuytext.com
    http://dlvr.it/TPKzwX

  • Text Drive Sales:A few of the comments that stood out to us yesterday:

    “Welcome to my first BaT listing! You might be surprised to see it’s a Dart, not a Valiant, but I have a thing for all A-body Mopars. I’m listing this cool Dart for a friend as I suggested putting it on BaT and he is not as familiar with the way it goes.

    I’ve known the car for some years and from the first time I saw it have been admiring the details and workmanship. The owner/builder is a talented fabricator, machinist and welder. Anyone who has seen my comments here probably realizes I…”

    16

    Valiantjim commented on No Reserve: 26-Years-Owned, 340-Powered 1963 Dodge Dart 270 4-Door Sedan

    “Before today I didn’t even know that I wanted a 1962 Buick Special station wagon! Strange…”

    13

    scottross94 commented on Turbocharged 3.8L-Powered 1962 Buick Special Station Wagon

    “The childhood memories are strong with this one! GM Design did an excellent job of evolving the colonnade coupes for Buick and Oldsmobile toward the sheer look that began with the ’75 Seville. The Cutlass was the best selling car in the USA in 1976 with nearly 500K units produced. A neighbor had one in this color with bucket seats and I was thrilled to get a ride now and then. This interior is bonkers peak ’70s — I thought the “geometric weave” loose pillow luxe upholstery was only available…”

    9

    TomEich commented on 1976 Oldsmobile Cutlass Supreme Brougham 455 List Yours With Us- Carsbuytext.com
    http://dlvr.it/TPJz2K

  • Text Drive Sales:A few of the comments that stood out to us yesterday:

    “Rode my BMX Mongoose to the local 7-Eleven who had this in the store. A Cherry and Coke mix Slurpee, a few runs on Pole Position and some Big Leage Chew for the rest of the afternoon. Life was good.”

    23

    shelscot commented on No Reserve: Atari Pole Position Arcade Game

    “I’m presently fortunate to own a 72 365 GTC4 myself.. I can tell you that there are not many 50+ year-old vehicles that can cruise the highways at 100+ miles per hour, while prancing gracefully with cold air conditioning and as smooth as a modern day car ….This vehicle is truly bliss! and way undervalued.”

    12

    Elmo commented on 1972 Ferrari 365 GTC/4

    “This car is one of the best. I owned it almost 10 years. It really is one of the best. Owner maintains it imperceptible.”

    9

    VWHoarder commented on 2,332cc-Powered 1955 Volkswagen Beetle Deluxe Sunroof List Yours With Us- Carsbuytext.com
    http://dlvr.it/TPJ3mw

  • Text Drive Sales:A few of the comments that stood out to us yesterday:

    “today is a day”

    41

    alpine325 commented on No Reserve: 2012 Lexus LFA

    “I’m in the middle of P&L review call and someone just asked the webex what that dinging sound is and if everyone could go on mute :D”

    29

    Jesseehlen commented on No Reserve: 2012 Lexus LFA

    “Awesome! Been wanting one of these for a long, long time. 34 years, to be precise.”

    13

    perrysdeli commented on 24k-Mile 1991 Acura NSX 5-Speed

    “I was talking with a gentleman the other day about the GTS and we ended up swapping stories about some of the cars we’ve owned. One that came up was my 2011 911 Carrera GTS. Really nice example — black, PDK, factory AeroKit — but it was full leather everywhere with zero Alcantara.

    He made a great point that stuck with me. what really defines the GTS driving experience is the Alcantara. It’s one of those subtle things you don’t fully appreciate until you get back into a properly…”

    8

    alphaclassics87 commented on No Reserve: 18k-Mile 2012 Porsche 911 Carrera GTS

    “My son Franz designed this car for Bob Lutz and it was the breakout car of his career.”

    8

    frankvon commented on 1,400-Mile 2009 Pontiac Solstice GXP Coupe 5-Speed List Yours With Us- Carsbuytext.com
    http://dlvr.it/TPHNvR

  • Text Drive Sales:A few of the comments that stood out to us yesterday:

    ““awarded to an employee”… would *love* to know more about this aspect of the car’s history”

    10

    NSXcelent commented on 1,200-Mile 2009 Honda S2000 CR

    “A 500 horsepower Diesel EVO 2. I’m so glad people exist in this world with such creativity and skill to come up with this idea and execute it. I am surely not one of them. Amazing.”

    9

    Blackfin commented on OM606-Powered Evo 2–Style 1986 Mercedes-Benz 190D 6-Speed by Wahnsinn Wagens

    “My first home after high school was a 58′ Air Stream parked behind old man Grungers barn.

    I would love to buy this but I don’t have a barn to park it behind.”

    7

    skyancher commented on 1947 Westcraft Sequoia 28′ Travel Trailer List Yours With Us- Carsbuytext.com
    http://dlvr.it/TPFX05

  • Text Drive Sales:A few of the comments that stood out to us yesterday:

    “A perfect vehicle for Veterans Day! Thank you to all veterans!

    Before his passing, I was fortunate to attend an open house at Jacques Littlefield’s estate where there were hundreds of tanks from all eras. He and his crew did a masterful job of restoring and maintaining these beauties.

    I was wondering if this was ever part of his collection?”

    11

    portraitmac commented on Stuart M5A1 Tank

    “Delivery-mileage ‘70s land yachts are so much more fun to follow than the stock market. 📈”

    10

    shervinator commented on No Reserve: 97-Mile 1979 Lincoln Mark V Collector Series

    “The Haynes Manual for the Chieftain Main Battle Tank – Owners’ Workshop Manual is authored by Dick Taylor and published by Haynes Publishing Group in association with The Tank Museum. 

    • ISBN: 978-1-78521-059-4. 

    • Covers the Chieftain MBT from 1966 onwards—design, construction, operation, maintenance. 

    You can also get one for a Supermarine Spitfire amongst other interesting means of transport. Haynes was my biggest source pre internet when I got interested in Alfa…”

    8

    AlfistiNY commented on Leyland FV4201 Chieftain Main Battle Tank

    “I raced against this car for decades, always fast and well prepared… driven by an absolute Gentleman…”

    5

    bentleyboy29 commented on 36-Years-Owned 1959 Morgan Plus 4 Race Car 2.2L List Yours With Us- Carsbuytext.com
    http://dlvr.it/TPDRj4

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