The Engagement Edge

“Text smarter. Sell faster.”

About The Engagement Edge

The Engagement Edge is the official blog of Cars Buy Text, where we share strategies, insights, and real-world success stories on how SMS is transforming automotive retail. Since 2013, we’ve helped dealerships nationwide generate over 1 million customer engagements from platforms like AutoTrader, Cars.com, and CarGurus — turning everyday ads into powerful text-driven sales channels.

Our mission is simple: help dealerships meet buyers where they are and close more deals through faster, smarter communication. Here you’ll find best practices, case studies, and actionable tips to keep your store ahead of the curve in today’s digital-first marketplace.

Because at the end of the day, customers don’t want to wait on hold or send emails into the void. They want answers now — and texting delivers.

  • Text Drive Sales:A few of the comments that stood out to us yesterday:

    “A round of applause for the Mangusta owners who shared their knowledge here.

    One of the best features of BaT.”

    17

    Stratos commented on 1969 DeTomaso Mangusta

    “John Oates was a very capable racer, campaigning a Tiga in SCCA S2000 among other cars.

    During the Pontiac Fiero sponsored Big-Bam-Boom Tour, John tested a NASCAR Modified at Stafford Speedway, and Pontiac teamed him with Clay Young in the Dole Fiero for a couple of IMSA GTU races.

    There was a crash at Brainerd or Road America (I forget which)… but not due to driver error. When Clay handed off the car to John he said something was rattling around in the transmission. Eventually the trans…”

    12

    200mph commented on No Reserve: Ex–John Oates 1984 Tiga SC84 Sports 2000

    “An incredible presentation here, under the radar in its day and virtually indestructible —

    Make no mistake this is quite a find with the M130 straight-six one of my favorite engines. In this smaller W114 there’s plenty of power considering these were also utilized in the larger W108 series.

    Notable recent service items ‘23 – ‘24 including:

    – shifter linkage and kick down arm bushing, and solenoid

    – front subframe mounts, engine mounts, and tie rods

    – alternator belts, accelerator…”

    7

    Luz_do_sol commented on No Reserve: 1971 Mercedes-Benz 250 List Yours With Us- Carsbuytext.com
    http://dlvr.it/TQ7hbT

  • Text Drive Sales:A few of the comments that stood out to us yesterday:

    “What a great track day car! Appears well sorted and ready to “Rock and Roll””

    14

    Tombo62 commented on No Reserve: Ex–John Oates 1984 Tiga SC84 Sports 2000

    “An iconic Mopar. One of the best designs of this period.”

    10

    JAY-Z commented on 1968 Dodge Charger R/T

    “When my Family was on a vacation in Hawaii back in 1977 we had the Ford version of this wagon finished in an emerald green. It was a tank of a car but did drive nicely and got us around Oahu in comfort. My parents owned a 1973 Ford Thunderbird with the same 460ci V8. I see some of the same or similar interior parts on this wagon as well. Very nice condition Colony Park Wagon for its age!

    GLWTA 👍”

    6

    Jimmyblues1959 commented on 26k-Mile 1975 Mercury Colony Park Wagon 460 List Yours With Us- Carsbuytext.com
    http://dlvr.it/TQ6w95

  • Text Drive Sales:A few of the comments that stood out to us yesterday:

    “Well… That was one heck of a year on @Bat Thanks everyone… We love this platform! See you in 2026!”

    14

    silverarrowcarsltd commented on No Reserve: 36k-Mile 1994 Porsche 911 Turbo 3.6

    “Checking my HOA rules.”

    12

    ScottNThompson commented on 1945 Cadillac M19A1 Multiple Gun Motor Carriage

    “This Mangusta is a great opportunity! I can say this because I owned it prior to Oliver. My shop Grand Touring (grandtouring.com) has considerable experience with almost every Italian exotic. (Recently, we even had two Vallelungas in the shop simultaneously). I searched for quite some time looking for a solid no stories Mangusta for my personal collection. I was excited to find it and never planned to part with it. Regrettably, I needed to part with it to raise cash when the building next…”

    12

    chuckwray commented on 1969 DeTomaso Mangusta

    “Thank you all for the responses! This car has been in my family since the mid 90’s and one that I fell in love with the moment my Grandfather brought it home. As a kid I use to sit in the back seat and watch him drive it (amazed at how his hands and feet would move) and whenever it was parked I would sit behind the wheel and pretend to drive it myself. When I finally turned 16 he taught me how to drive and although there were many frustrating moments for him and I in this car we both would love…”

    10

    Jackson25 commented on 1967 Plymouth Barracuda Coupe 3-Speed List Yours With Us- Carsbuytext.com
    http://dlvr.it/TQ62vq

  • Text Drive Sales:A few of the comments that stood out to us yesterday:

    “Future owner needs to swear on a stack of Plymouth Owner’s Manuals to leave every inch of the drive train original, Love it 👍”

    19

    Mouse51 commented on 1967 Plymouth Barracuda Coupe 3-Speed

    “This car is a dream come true. I’ll be reaching out to the seller shortly. Will look brilliant next to our Charleston!”

    7

    RaboK75 commented on No Reserve: 1953 Citroen Traction Avant 11BL

    “Timeless styling. Always loved the look of the 505.”

    6

    Autostocks commented on No Reserve: 1981 Peugeot 505 Turbo Diesel 5-Speed List Yours With Us- Carsbuytext.com
    http://dlvr.it/TQ5RVq

  • Text Drive Sales:A few of the comments that stood out to us yesterday:

    “In the fall of 1975, Fort Stockton had a way of educating you whether you asked for it or not.

    That afternoon, the freshman left Jim Bowie High School—“Home of the Fighting Knives”—with his head full of Health & Human Anatomy, a class that had spent the better part of the day explaining things nobody had ever explained to him before, using charts that looked like they’d been drawn by a committee with a grudge. The bell rang, chairs scraped, and every boy in the room walked out…”

    55

    CaptainMyCaptain commented on 1976 Lincoln Continental Mark IV

    “Had mine for almost two years, absolutely love it (V6, manual, sport suspension with Goodyears). Some people may be put off by a sports car that can lose a 0-60 battle with a modern high-end SUV, but that’s not the type of person that owns a Lotus long-term. These cars talk to you and let you know how you the inputs you make create the overall experience. I wanted this car because I wanted engagement.

    Think about marksmanship for a moment – you’re at the range shooting 800 yards with a…”

    18

    mkg.elm commented on 2024 Lotus Emira First Edition V6 6-Speed

    “In 1984, I was 13 years old and my parents were finally considering other cars to replace their old GM boring 4 door sedans. We went into the Nissan dealership and there was a 50th anniversary 300ZX which looked exactly like this one. Compared to what I was used to riding around in at the time, the Z was a spaceship in comparison. So cool and I didn’t really know what a turbo was, but I knew I wanted one! The dealership had it roped off to keep drooling kids and teens like me aways from…”

    12

    ViperNC commented on No Reserve: 17k-Mile 1984 Nissan 300ZX Turbo 50th Anniversary 5-Speed List Yours With Us- Carsbuytext.com
    http://dlvr.it/TQ4bJ3

  • Text Drive Sales:A few of the comments that stood out to us yesterday:

    “Thanks for all of the entertaining comments and Happy New Year to all!”

    30

    CharlesDawson commented on 1,200-Mile 1987 Buick GNX

    “Whoever gets this car is getting a winner. Early 99 builds are the pinnacle of the analog porsche experience. I have a similar cab as a daily driver and it is simply divine. Despite the fact that these are the lower priced Porsches in market, it simply makes it a genius value buy. The best water-cooled setup, analog pulls and cables, and (for my spec) no nannies. ABS ONLY! You cannot go wrong with these year and this build. I’m heavily biased, but I do think this is the ideal Porsche for daily…”

    12

    BaltimoreBill commented on 1999 Porsche 911 Carrera Coupe 6-Speed

    “Such a time warp, this is so cool, and seeing it on that trailer reminds me of all the old Drag Racing photos i have seen in books, and magazines from back in the day, someone is going the opportunity to get a very cool piece of nostalgia today. I have always loved Dusters, when I was 3 years old, 1973, my parents had an Orange 1971 340 Duster, its the first classic car I remember when I was a kid. I have a picture of me standing next to it somewhere. GLWTA”

    7

    DENWERKS commented on No Reserve: 10k-Mile 1971 Plymouth Duster 340 List Yours With Us- Carsbuytext.com
    http://dlvr.it/TQ3dZ9

  • Text Drive Sales:A few of the comments that stood out to us yesterday:

    “In 1979 a friend of mine’s brother bought a new first year RX-7. I had the opportunity to drive it. My car was a 1200 cc Corolla. By comparison the RX-7 seemed so fast and handled like it was on rails. In retrospect they only had about 100 hp, but I thought I was in a fire breathing racecar. Fun times!”

    13

    JWHBOOMER commented on No Reserve: 18k-Mile 1985 Mazda RX-7 GS 5-Speed

    “I’d have this strange compulsion to get it running, but that probably illustrates my OCD more than my actual knowledge of this listing’s current value and purpose. To be honest, in all my years I’ve never known anyone to have an outboard motor on display in their home. Motorcycles? Sure. Bikes? Of course. Even Ferraris, Lamborghinis, and Shelbys, oh my. Dead center of the living room on most occasions. But an outboard motor? Whoa. And one this cool? Double Whoa.

    ;^)

    GLWTA”

    7

    sludgo commented on No Reserve: 1937 Evinrude Elto Pal Outboard

    “I’m having a stroll down memory lane this morning. My mom owned this 914 for about 33 years. She loved this car and enjoyed thousands of miles behind the wheel. She ran it a few times in the late 70’s and early 80’s in Corvette/Porsche rallies. I cruised the Puyallup loop in it back in high school. Got beat in a drag race against at Mustang. I can share some vintage photos of the car if the new buyer would like them. GLWTA I will be watching fondly. By the way it was originally bronze.”

    6

    Badhamm commented on 2.3L-Powered 1975 Porsche 914 List Yours With Us- Carsbuytext.com
    http://dlvr.it/TQ2slf

  • Text Drive Sales:A few of the comments that stood out to us yesterday:

    “And it finally happened…. lol. Thanks for the encouragement everybody. This is the exact ca I’ve been wanting for a long time.”

    24

    tyradad commented on 6k-Mile 2006 Ford GT

    “I saw a red one at a car show in Woodley Park: I thought this was such a beautiful car

    I asked the owner if he would sell it: he said $65K

    I told him I would think about it: you know how that goes: this was around 1985

    Well many years later: I bought a white one LHD at the Gooding auction for a little over

    $300,000: a record price at that time

    All my car friends said what a stupid purchase!!!

    6 months later there was on on the cover of Sports Car magazine that sold for $1.1 million in yellow…”

    18

    mmalamut commented on Bobby Rahal’s 1967 Toyota 2000GT

    “I laughed out loud when I saw this listing. Not at the machine or the seller’s fine presentation of course, but at the breadth and depth of human ingenuity for all manor of powered conveyance. We motorheads have a lot of fun don’t we?

    Kudos to the seller for showing us what this thing can really do.. Here’s a rig that cuts through all pretense with unapologetic utility. Mainstream automakers take note.”

    9

    BCMac commented on No Reserve: 1989 Hägglunds M973A1 SUSV List Yours With Us- Carsbuytext.com
    http://dlvr.it/TQ2G38

  • Text Drive Sales:A few of the comments that stood out to us yesterday:

    “So, I’m 16 years old and it’s 1972 and my dad had an investment advisor come to our house. I hear a loud car approaching and it’s a Mangusta! I’d never seen one before in the flesh. Only in car magazines, and it was like a UFO landed from another planet! As a car obsessed kid since I can remember, I went outside and walked all around that car, taking in every sinuous line. When the meeting with my dad was over, the guy let me sit in the Mangusta. I remember that day like it was yesterday…”

    34

    BBK commented on 1969 DeTomaso Mangusta

    “There are so many things in life that we want, but really don’t need !!!

    I love classic time pieces and its amazing to see the value in something like a “Paul Newman Rolex Daytona” and the price someone is willing to pay to own one. Half the fun of owning something like this is coming up with an excursion to utilize it !!! We only go around this crazy world once, and spending a weekend with friends and family playing with this “toy” is worth the price of admission !!!

    Very cool. I have a…”

    12

    Dean_Laumbach commented on No Reserve: 1989 Hägglunds M973A1 SUSV

    “These aged so well. When new,I preferred the 300ZXTT. 30 years on, it is Supra by a mile. Although there’s much to be said about the FD RX-7, I’ll always give the nod to the car with the legendarily stout engine over the “finicky” one!”

    5

    Type44 commented on Modified 1994 Toyota Supra Turbo 6-Speed List Yours With Us- Carsbuytext.com
    http://dlvr.it/TQ1c6d

  • Text Drive Sales:A few of the comments that stood out to us yesterday:

    “Years ago, I had coffee in San Francisco with a venture capitalist from Sequoia. Over conversation, it came out that we were both really into Porsches. I was telling him about my Blue Turquoise 993 that I was (and still am) really proud of. He said that he also had a 993. He asked if I wanted to take a look at it out in the parking lot. Of course, I took him up on the opportunity, but what I saw was really unexpected. It was a 993 Turbo S in this color, covered in mud. He had over 100,000 miles…”

    18

    curiousoffice commented on 4,200-Mile 1997 Porsche 911 Turbo S

    “I commented earlier about operating these at the Marine Corps Mountain Warfare Training Center in Bridgeport CA. They are very easy to drive and we accumulated thousands of hours on ours. They are extremely well engineered and very reliable. They were maintained by our own mechanics and did not require them to attend additional technical training. The rubber tracks last a surprisingly long time as long as they are not run on concrete or asphalt too often. We did not baby these things, they…”

    17

    Searle804 commented on No Reserve: 1989 Hägglunds M973A1 SUSV

    “My 90 Year old Dad..a purist ..

    Said He wouldn’t watch..

    He’s here watching it with Me!”

    13

    67bullitt commented on LS1-Powered 1968 Jaguar XKE Series 1.5 Coupe 6-Speed List Yours With Us- Carsbuytext.com
    http://dlvr.it/TQ0xV2

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