The Engagement Edge

“Text smarter. Sell faster.”

About The Engagement Edge

The Engagement Edge is the official blog of Cars Buy Text, where we share strategies, insights, and real-world success stories on how SMS is transforming automotive retail. Since 2013, we’ve helped dealerships nationwide generate over 1 million customer engagements from platforms like AutoTrader, Cars.com, and CarGurus — turning everyday ads into powerful text-driven sales channels.

Our mission is simple: help dealerships meet buyers where they are and close more deals through faster, smarter communication. Here you’ll find best practices, case studies, and actionable tips to keep your store ahead of the curve in today’s digital-first marketplace.

Because at the end of the day, customers don’t want to wait on hold or send emails into the void. They want answers now — and texting delivers.

  • Text Drive Sales:A few of the comments that stood out to us yesterday:

    “OH WOW! I can (foggily) remember day dreaming about these cars in HS in 1957/58. I got chastised for drawing one on my desk calendar at my first job! I’m expecting “grandissimo” numbers from our BAT community.”

    16

    Sunbeamdon commented on 1957 Maserati 200SI by Fantuzzi

    “There have been a lot of good comments on cooling and radiators.

    My Griffith was upgraded with all of the mentioned modifications but nothing worked until I installed a chin spoiler under the radiator. All cars today have chin spoilers, for a reason.

    Regarding cabin temperatures, my headers are ceramic coated and there is proper insulation under the carpet, keeping me cool as a cucumber, even on the hottest days.

    This is all for my Griffith but a 2500M is basically the same only…”

    8

    RussR commented on 302-Powered 1974 TVR 2500M 5-Speed

    “Every time I get off of mine, I think to myself what a great machine it is! These also look so much better than the brand new RT, at least to my eye. For prospective buyers, it’s worth knowing that BMW pays for driveshaft service every 12,000 miles, with replacement at their cost somewhere in the 36,000 mile range. It might take some time for this low mileage example to get there, but knowing they service it free is added peace of mind. I’m so impressed by my 2015.”

    6

    Helmethead commented on No Reserve: 1,500-Mile 2016 BMW R1200RT List Yours With Us- Carsbuytext.com
    http://dlvr.it/TNv5D6

  • Text Drive Sales:This 2000 Toyota Land Cruiser was acquired by the seller in 2024 following history in California, and it has 152k miles. The truck is finished in Natural White over Ivory leather and is powered by a 4.7-liter 2UZ-FE V8 linked with a four-speed automatic transmission, a dual-range transfer case, and a locking center differential. Additional equipment includes 16″ five-spoke alloy wheels, a front brush guard, a power sunroof, gold badging, heated front seats, third-row seating, a cassette stereo, cruise control, and automatic climate control. This Land Cruiser UZJ100 is now offered at no reserve with the owner’s manual, service records, a clean Carfax report, and a clean California title in the seller’s name. List Yours With Us- Carsbuytext.com
    http://dlvr.it/TNv54y

    2000 Toyota Land Cruiser UZJ100 at No Reserve
  • Text Drive Sales:This 1969 Chevrolet Sportvan is an extended-wheelbase 108 that was refurbished and retrofitted with a 350ci V8 prior to 2021. The van is finished in teal over gray cloth upholstery, and it has a three-speed automatic, a roof rack, power brakes, low-back front bucket seats, a side-facing rear bench, a Sony stereo, plank flooring, and a wood-paneled headliner. The vehicle was acquired on BaT in March 2024 by the seller, who added sound deadening insulation during an interior refresh, made some changes to its exterior, serviced its wiring, and replaced its wheels and tires. The car was featured in a BaT success story in March 2025. This Sportvan is offered in California with surf boards, lawn chairs, removed wheels and tires, and a clean Arizona title in the seller’s name. List Yours With Us- Carsbuytext.com
    http://dlvr.it/TNv54x

    350-Powered 1969 Chevrolet Sportvan 108
  • Text Drive Sales:This 2021 BMW X6 M is finished in Black Sapphire Metallic over black full Merino leather, and it was optioned with the M Competition, Executive, and Driver Assistance Pro packages. Power is provided by a twin-turbocharged 4.4-liter V8 driving all four wheels via an eight-speed automatic transmission, and equipment includes a panoramic sunroof, adaptive LED headlights, an aftermarket front spoiler, a surround-view camera system, and 22″ Style 809M wheels. The cabin is appointed with a later-model steering wheel, heated massaging front seats as well as heated rear seats, a head-up display, configurable digital instrumentation, and a Bowers & Wilkins sound system. The SUV was first delivered to BMW of Bend, Oregon, and was purchased by the seller in 2023. This X6 M has 25k miles and is now offered with a window sticker, a clean Carfax report, and a Georgia title. List Yours With Us- Carsbuytext.com
    http://dlvr.it/TNv54r

    2021 BMW X6 M Competition
  • Text Drive Sales:This 1990 Mazda MX-5 Miata was purchased by the seller’s friend from the original owner some time ago. Following a decade of disuse, the car was acquired by the seller in August 2020. Since that time, 12k of the 85k miles shown have been added. The car is finished in Silver Stone Metallic over black cloth and is powered by a 1.6-liter DOHC inline-four linked with a five-speed manual transmission. Equipment includes a black convertible soft top, the Package A, 14″ Daisy alloy wheels, a rear spoiler, a Pioneer head unit, a wind deflector, and air conditioning. This NA Miata is now offered at no reserve with the owner’s manual, service records, spare parts, a car cover, tools, a clean Carfax report, and a clean New York title in the seller’s name. List Yours With Us- Carsbuytext.com
    http://dlvr.it/TNv54k

    1990 Mazda MX-5 Miata 5-Speed at No Reserve
  • Text Drive Sales:This 2014 Ford F-150 XLT SuperCab was sold new at Suburban Ford of Sterling Heights, Michigan, and remained registered to the original owner through 2023. The truck has 18k miles after the seller’s purchase in 2025 and is finished in Ingot Silver Metallic over Steel Gray cloth. Power is from a 5.0-liter V8 that routes power to the rear or all four wheels through a six-speed automatic transmission and a dual-range transfer case. Equipment includes Equipment Group 302A, the XLT Chrome Package, a soft tonneau cover, chrome 18″ seven-spoke wheels, a power-sliding driver’s seat, a CD stereo, a backup camera, Ford SYNC infotainment, power-adjustable pedals, air conditioning, and cruise control. This F-150 is offered at no reserve with a window sticker, a clean Carfax report, and a clean Texas title in the seller’s name. List Yours With Us- Carsbuytext.com
    http://dlvr.it/TNv53z

    18k-Mile 2014 Ford F-150 XLT SuperCab 4×4 at No Reserve
  • Text Drive Sales:This Type 616/40 flat-four was originally produced for a 1969 Porsche 912 and was rebuilt by the seller in 1992 to displace 1,720cc. The seller installed the engine in his 1966 Volkswagen Microbus and drove it for around 22k miles until snow slid off a building roof, damaging the bus. The engine was removed in 1998 and has been stored since. It is now offered at no reserve in Ridgway, Colorado. List Yours With Us- Carsbuytext.com
    http://dlvr.it/TNv53g

    Porsche 912 Type 616/40 Engine at No Reserve
  • Text Drive Sales:This 1952 Dodge DG-1 is a Canada-built half-ton pickup that is said to have remained in Canada with the family of its original owner until the mid-2010s, and it was refurbished around that time before being purchased by the seller in 2021. Finished in green over brown vinyl upholstery, the truck is powered by a 218ci flathead inline-six linked with a column-shifted three-speed manual transmission. Equipment includes yellow-painted 16″ steel wheels, hubcaps, whitewall tires, wood bed flooring, and a bench seat. The taillights, weatherstripping, water pump, and tune-up parts are among the components that were replaced under current ownership. This B-3–based Job-Rated pickup is now offered with service records from current ownership, a shop manual, a brochure, and a Pennsylvania title in the seller’s name. List Yours With Us- Carsbuytext.com
    http://dlvr.it/TNv51k

    1952 Dodge DG-1 Pickup
  • Consumers aren’t calling or emailing — they’re texting.
    In fact, over 82% of car buyers say they’d rather text a dealership than wait on hold or for an email reply.
    At Cars Buy Text, we make that connection instant.
    Your ads become textable, your team responds faster, and your customers stay engaged.
    📲 Make every ad textable
    👉 CarsBuyText.com | Text CBT to 21002
    🔖 Hashtags:
    #CarSales #CustomerEngagement #CarsBuyText #TextToConnect #SellMoreCars #DealershipMarketing #AutomotiveSales

    Consumers aren’t calling or emailing — they’re texting.
  • Text Drive Sales:This 2017 BMW X5 xDrive35i spent time in New Jersey before the seller purchased it in 2022, and they have since added approximately 35k of the 69k indicated miles. The SUV is finished in Glacier Silver Metallic over Black Dakota leather and is powered by a turbocharged 3.0-liter inline-six that drives all four […]
    http://dlvr.it/TNv3gD

    2017 BMW X5 xDrive35i
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