The Engagement Edge

“Text smarter. Sell faster.”

About The Engagement Edge

The Engagement Edge is the official blog of Cars Buy Text, where we share strategies, insights, and real-world success stories on how SMS is transforming automotive retail. Since 2013, we’ve helped dealerships nationwide generate over 1 million customer engagements from platforms like AutoTrader, Cars.com, and CarGurus — turning everyday ads into powerful text-driven sales channels.

Our mission is simple: help dealerships meet buyers where they are and close more deals through faster, smarter communication. Here you’ll find best practices, case studies, and actionable tips to keep your store ahead of the curve in today’s digital-first marketplace.

Because at the end of the day, customers don’t want to wait on hold or send emails into the void. They want answers now — and texting delivers.

  • Text Drive Sales:A few of the comments that stood out to us yesterday:

    “100-4’s are amazing cars. One of the most beautify production Sports Cars every produced; especially with the windshield in the down position. On top of the Aesthetics, its an amazing car to drive on a winding country road; the sound, the wind whistling by your ears, and the the overall fun is exciting.

    This car may not win a gold level medal at any concours shows but it will win the gold when it comes to having fun and attracting attention on the road or a local classic car show.

    Best…”

    12

    MNberg commented on 1956 Austin-Healey 100 BN2 Roadster

    “I love seeing this. A Porsche driven just like it was built to do.

    My wife and I drove our 1982 181k miles. Sold it in 2015 with 195k miles. Original owner only drove it 14k miles in his4 year ownership. He missed out.

    I miss that car! Oh, side note! One day when I took her in for service there was one just like ours on the rack. She had 425k miles on it. Made me jealous.”

    8

    Magic8 commented on 1995 Porsche 911 Carrera Coupe

    “TA rear spoilers rarely fit well, especially original cars, and even more so 79-81 cars with their urethane corner pieces. The later corner pieces also tend to appear as slightly different colors, and tend to fade to the point where the urethane is visible.

    This car shows exceptionally well. I personally wouldn’t touch a thing in terms of overall appearance. This is certainly a rare offering amongst later TAs!”

    8

    Gmmuscleusa commented on 41-Years-Owned, 31k-Mile 1979 Pontiac Firebird Trans Am WS6 4-Speed List Yours With Us- Carsbuytext.com
    http://dlvr.it/TQYWj7

  • Text Drive Sales:A few of the comments that stood out to us yesterday:

    “My dad had one of these back in the day. The drivetrain was something else. We owned it to about 250k miles before selling it on the original clutch, transmission, turbo, head gasket, diffs, etc. It’d been chip tuned the whole time to almost 300hp for most of that.

    Not that it was cheap or easy to keep the rest of the car in shape around that drivetrain….but still, this was Audi at its best.”

    11

    ppdd commented on 1991 Audi 200 20V Turbo Quattro

    “The look on peoples faces when you smoke the tires on this grocery getter is worth the price of admission !!!

    Extremely cool build.

    Good luck.

    Dean”

    11

    Dean_Laumbach commented on No Reserve: LS3-Powered 1990 Buick Estate Wagon for Charity

    “Mustang Panel wagon?

    Next thing you know, they’ll come up with a Ford Maverick pickup truck…”

    9

    3Pedalonly commented on Fuel-Injected, 429-Powered 1965 Ford Mustang Panel Wagon Conversion List Yours With Us- Carsbuytext.com
    http://dlvr.it/TQXmJ3

  • Text Drive Sales:A few of the comments that stood out to us yesterday:

    “This Bronco will be well loved and cherished here. Been a dream of mine to have a Stroppe Baja for many years. Bought a Stroppe tribute here years ago, still have it, still love it, getting a new motor as we speak. But man I always wanted one of the real ones, so cool!”

    17

    mccoy34 commented on Fuel-Injected 1973 Ford Bronco Bill Stroppe Baja

    “Things of the past….

    A) Pontiac

    B)Colonnade cars and their elegant sportiness

    C) Corner Radio Shack where you could pickup a “realistic” fm booster to add to your Pontiac”

    14

    951ltwt commented on 1976 Pontiac LeMans Sport Coupe 350

    “What an amazing, beautiful and rare example! One of the best driving videos featured in a long time. Thank you for driving this with gusto, living vicariously may be the only way most of us experience this!”

    10

    Marinaman commented on 1964 Porsche 356C Carrera 2 Coupe List Yours With Us- Carsbuytext.com
    http://dlvr.it/TQWsqN

  • Text Drive Sales:A few of the comments that stood out to us yesterday:

    “Been wanting this car as a stable mate to my ‘74 Dino!”

    21

    mjc1958 commented on 1973 Ferrari 365 GTB/4 Daytona

    “Thanks! Dream Machine! Amazing Spec! Can’t wait to drive it!”

    16

    favrteracing commented on 1987 Lamborghini Countach 5000 QV

    “Did you know that the US Spec engine has a 9.5:1 compression ratio and the Euro spec has 10.3:1 ? Let me tell you, you can feel the difference. Also, did you know that the ’84, with it’s hold over “SC interior” is the lightest of the ’84 to ’89 Carreras? That makes this the lightest, with it’s slicktop, and most powerful Carrera in the ’84 to ’89 range.”

    13

    17yrsWith930 commented on Euro 1984 Porsche 911 Carrera Coupe

    “Back in 1971 I was a 19 year old with a dream job of driving cars for the California Auto Auction. On one of my runs heading north on 101 from Burlingame to San Francisco, I was listening to the giants pregame, literally MINUTES before the first pitch. Traffic was fairly heavy approaching candlestick park when I noticed in my rear view mirror a bright pink Chrysler Imperial absolutely SCREAMING through traffic, changing lanes like an Indy car driver. As it flew past me and headed towards the…”

    11

    Wildboar commented on Ex–Willie Mays, 17k-Mile 1977 Stutz Blackhawk VI List Yours With Us- Carsbuytext.com
    http://dlvr.it/TQVlxh

  • Text Drive Sales:A few of the comments that stood out to us yesterday:

    “Vin Diesel’s Van Diesel you say? Nice!”

    21

    iFlyer commented on No Reserve: Ex–Vin Diesel 2016 Mercedes-Benz Sprinter 2500 Limousine by Avorza

    “A story to make your day.

    In 1983 reading an Automotive News, an ad taken out had a Lamborghini Countach for sale in Middle East, 35K US.

    Hard to complete the purchase, Mersk shipping, import, bonds, DOT, EPA etc. While this was going,

    This dignitary sent pictures of dozens of other Ferrari’s, Lamborghini’s, Rolls Royce’s etc. sitting in sand cover lots. Even a P-51 sitting in a park. Seems almost like when cars ran out of gas they were just parked!

    There were two Miura’s, one red…”

    11

    vintagekarterking commented on 1969 Lamborghini Miura P400 S

    “Thank you for the positive comments and questions.

    This Citroen has always been owned by enthusiasts. It was sold new in France and the second owner moved it to the Netherlands ( a Mecca for Citroens)in 2000. He drove it to the 50th and 60th Citroen jubilees in Paris. Somewhere I’ve got a picture of it driving by the Arc de Triomphe. I’ve got a 2” thick folder of service receipts from the previous owner. He passed from covid and I bought it and imported to the states in the fall of…”

    7

    Davidboco commented on 1970 Citroen ID20F Break List Yours With Us- Carsbuytext.com
    http://dlvr.it/TQSZhN

  • Text Drive Sales:A few of the comments that stood out to us yesterday:

    “Fun… another cool ride from BAT.

    Looking forward to driving this one…”

    10

    2004yzf450r commented on 1993 Ford Escort RS Cosworth Lux

    “Right after getting out of the Army I sold cars at a Baltimore dealership. First car I ever sold was a beige 65 Impala. These cars had beautiful lines and looked great then and still do!”

    9

    Catbird commented on No Reserve: 37-Years-Owned 1965 Chevrolet Impala Sport Coupe

    “I have a 1999/2000 two door TDI in the same color that I purchased new. 349K miles and still going. Would so love to have this R32 sitting next to it. Best of lusk to the new owner

    Have Fun,

    BillA.”

    6

    BillVW commented on No Reserve: 35k-Mile 2004 Volkswagen R32

    “I love the early SHOs and had an 89, purchased in 92 while a young engineer at Ford. The car enthusiasts either had SHOs, fox body Mustangs or a Porsche (if you were willing to take the abuse from the neanderthal managers who were “only buy Ford” zealots). Once the first year gremlins were sorted, they were reliable (for a Ford) and perhaps the best all purpose sport sedan of the time. I love that Yamaha power plant and it is bulletproof, making sweet sweet sounds all the way to the little…”

    6

    Dmhager commented on No Reserve: 1989 Ford Taurus SHO List Yours With Us- Carsbuytext.com
    http://dlvr.it/TQRR0N

  • Text Drive Sales:A few of the comments that stood out to us yesterday:

    “I worked at a Toyota dealership detailing cars when these came out. People hated the color back then! The dealership marked $5k off all of them on the windshield and had a $500 bonus commission for the salespeople if they could sell them. Now…it’s maybe the hardest color to come by and highly sought after. Interesting how things change.”

    13

    asumtneer commented on No Reserve: 2001 Toyota 4Runner SR5 4WD

    “Wow! What a lovely monster! Given there are more dirt roads than paved in Nevada and given the fact this truck has been driven 220K miles, it is obvious that whoever owned the truck loved it enough to take meticulously good care of it. I keep telling myself I don’t need a truck this big but every time I look at the photos I have this irrational desire to hit the “bid” button!”

    8

    Atomic_Tomcat commented on No Reserve: 1993 Ford F-350 XLT 7.5L 4×4

    “@200mph Garner actually drove while shooting the Grand Prix and in the Rockford Files. The F1 drivers at the time said that he could have been a professional driver and he drove the Firebird during stunts (ex. J-Turns) better than the professionals, so they let him do it. Even with 2 bad knees.”

    6

    McLaren commented on Ex–Swede Savage 1969 AAR-Chrysler Eagle Mk 5 List Yours With Us- Carsbuytext.com
    http://dlvr.it/TQQS0y

  • Text Drive Sales:A few of the comments that stood out to us yesterday:

    “I want to send a heartfelt thank-you to everyone for your beautiful words about the car, me, and my dad. I am so appreciative of all the help I’ve received from this wonderful community. Your guidance and positive comments have been invaluable.

    It truly shows that you get it — understanding how much my dad and our family love this car and how much joy it’s brought us for more than 52 years. It’s clear you were able to see the car through my dad’s eyes.

    During his life, he sold…”

    34

    smuller commented on Single-Family-Owned 1973 Pontiac Firebird Formula SD-455

    “NO. WAY. !!!! I am… just… floored. I’ve been staring at pictures of this car all week… and Formula SD 455s for years. Talking my wife’s ear off about how special this car is. I can’t wait to connect with the @seller. I’ll be honored to take care of this Formula for the next 30/40/50 years… as far as I make it. @bkrug @BaronVonZeppelin, everyone else who chimed in with all the great info and stories, thank you guys so much! I truly appreciate it as a buyer and member of this community.…”

    32

    acesena commented on Single-Family-Owned 1973 Pontiac Firebird Formula SD-455

    “The college and prep school stickers on the rear glass are almost mandatory on a sled like this. Such a cool ride!

    Now about those eye-watering service and labor receipts…..”

    13

    ldl20 commented on No Reserve: LS3-Powered 1990 Buick Estate Wagon for Charity List Yours With Us- Carsbuytext.com
    http://dlvr.it/TQPhpB

  • Text Drive Sales:A few of the comments that stood out to us yesterday:

    “@JMKClassic BRAVO! Thanks for sharing and reminding me how awesome these cars really are. My first car I took delivery Dec 10th 2004 after watching the Ford commercial “THE ONE” over and over and had to have it. My first drive was to take a friend, who said I couldn’t scare her, a drive through Memorial Park that leads to the highway. As I got on the entrance ramp to the 610 Loop, I took it to 60 in 1st gear and when I hit second, at 60, the tires LIT UP!! I was amazed and hit 3rd at about 110.…”

    11

    MACUSA commented on 990-Mile 2005 Ford GT

    “I started with Cadillac in 1957 and after working on and around the 57,58 and 59 models I thought, at the time, this was the most beautiful Cadillac we had EVER built. I still fell that way today. Lucky me that I had the opportunity work on and around them. Beautiful fit and finish and they ran so well. I helped out a few times in the Cadillac Executive Garage where these cars were prepared and stored for the factory retail deliveries. The new owners were treated royally including a personal…”

    9

    Retiredjag commented on 1960 Cadillac Eldorado Biarritz

    “Finally a driving video done to show how a sports car should be driven!! Great job!! Good luck with the auction, I’m already jealous of the new owner!!!”

    8

    r50 commented on 1963 Fiat-Abarth Monomille GT Bialbero-Specification Race Car List Yours With Us- Carsbuytext.com
    http://dlvr.it/TQNq4f

  • Text Drive Sales:A few of the comments that stood out to us yesterday:

    “I flew back seat in one of these in Vietnam in 1969. On a flight from Phan Rang to Bao Loc, we were doing some low contour flying, and flushed out a huge tiger, which we chased down a clearing for several hundred yards, before it dived back into the jungle. If you’ve seen a house cat stretch out while running at full speed, you can imagine the size of a big tiger, at speed. I think he was longer than the L-19. I remember it, as if it was yesterday.”

    28

    fred182 commented on 1951 Cessna L-19/O1 Bird Dog

    “A 1993 900 turbo was the first car I ever bought for myself after grad school. That was after putting 160,000 miles on a 1983 900S that I drove in all 48 of the continental US. The motors in these cars are bulletproof. And driving them always felt like flying an airplane. My screen name is homage to the 9000 Aero that replaced the 900 turbo. To say I was obsessed with SAABs in my 20s and 30s would be an understatement. They were front wheel drive Porsches, the most intelligent cars ever built.…”

    13

    AeroSmith commented on 1988 Saab 900 Turbo SPG 5-Speed

    “I sold new Mazdas for 24 years in Cincinnati. This car is RARE, only 1519 made in Yellow. My store got 2. We sold them both to a local real estate company to give away 2 year leases to the 2 top salespeople in a timed sales contest. I made great friends with one winner, a gal who was their top producer year after year. They loved it, bought it at lease end. Well they owned property in Florida and wanted the car there, so asked me if I would drive it down for them they would fly me back. What a…”

    12

    Triumph27 commented on 4,400-Mile, 27-Years-Family-Owned 1992 Mazda MX-5 Miata 5-Speed List Yours With Us- Carsbuytext.com
    http://dlvr.it/TQMjtQ

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