The Engagement Edge
“Text smarter. Sell faster.”
About The Engagement Edge
The Engagement Edge is the official blog of Cars Buy Text, where we share strategies, insights, and real-world success stories on how SMS is transforming automotive retail. Since 2013, we’ve helped dealerships nationwide generate over 1 million customer engagements from platforms like AutoTrader, Cars.com, and CarGurus — turning everyday ads into powerful text-driven sales channels.
Our mission is simple: help dealerships meet buyers where they are and close more deals through faster, smarter communication. Here you’ll find best practices, case studies, and actionable tips to keep your store ahead of the curve in today’s digital-first marketplace.
Because at the end of the day, customers don’t want to wait on hold or send emails into the void. They want answers now — and texting delivers.
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Text Drive Sales:A few of the comments that stood out to us yesterday: “I was a salesman at the Dodge dealership one block from Ferris motors 1968-1974. Our dealership was NOT a high-performance dealership like Ferris. In addition to selling the subject car here. Ferris also owned and raced the A990 sister car to Larry…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “WOW!! This is my old car that I owned for 26 years and restored during that time. If the buyer wants to know any of the history, I can provide info for the period that I owned it. @IanC – When I…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “I have had the wonderful privilege of knowing both Mr. & Mrs. GMCcoachguy for more than two decades via our mutual membership and involvement in the Gull Wing Group. Without question, the seller is one of the most amazing people on the…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “Excited to get this one! Been on my list for a long time 😎” 21 VWHoarder commented on 1983 Volkswagen Rabbit GTI Callaway Turbo Stage II “In the 70’s my Dad owned/operated a MB repair garage in CA. I used to work…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “In the mid 80’s I was driving my 1977 Porsche 930 home from O’Hara airport to Elgin, IL on I90 taking the Barrington Road offramp when I happened to look in my rear view mirror to find it completely filled with a…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “Welcome to my first BaT listing! You might be surprised to see it’s a Dart, not a Valiant, but I have a thing for all A-body Mopars. I’m listing this cool Dart for a friend as I suggested putting it on BaT…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “Rode my BMX Mongoose to the local 7-Eleven who had this in the store. A Cherry and Coke mix Slurpee, a few runs on Pole Position and some Big Leage Chew for the rest of the afternoon. Life was good.” 23 shelscot…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “today is a day” 41 alpine325 commented on No Reserve: 2012 Lexus LFA “I’m in the middle of P&L review call and someone just asked the webex what that dinging sound is and if everyone could go on mute :D” 29 Jesseehlen…
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Text Drive Sales:A few of the comments that stood out to us yesterday: ““awarded to an employee”… would *love* to know more about this aspect of the car’s history” 10 NSXcelent commented on 1,200-Mile 2009 Honda S2000 CR “A 500 horsepower Diesel EVO 2. I’m so glad people exist in this world with such creativity…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “A perfect vehicle for Veterans Day! Thank you to all veterans! Before his passing, I was fortunate to attend an open house at Jacques Littlefield’s estate where there were hundreds of tanks from all eras. He and his crew did a masterful…
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