The Engagement Edge
“Text smarter. Sell faster.”
About The Engagement Edge
The Engagement Edge is the official blog of Cars Buy Text, where we share strategies, insights, and real-world success stories on how SMS is transforming automotive retail. Since 2013, we’ve helped dealerships nationwide generate over 1 million customer engagements from platforms like AutoTrader, Cars.com, and CarGurus — turning everyday ads into powerful text-driven sales channels.
Our mission is simple: help dealerships meet buyers where they are and close more deals through faster, smarter communication. Here you’ll find best practices, case studies, and actionable tips to keep your store ahead of the curve in today’s digital-first marketplace.
Because at the end of the day, customers don’t want to wait on hold or send emails into the void. They want answers now — and texting delivers.
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Text Drive Sales:A few of the comments that stood out to us yesterday: “A round of applause for the Mangusta owners who shared their knowledge here. One of the best features of BaT.” 17 Stratos commented on 1969 DeTomaso Mangusta “John Oates was a very capable racer, campaigning a Tiga in SCCA S2000 among other…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “What a great track day car! Appears well sorted and ready to “Rock and Roll”” 14 Tombo62 commented on No Reserve: Ex–John Oates 1984 Tiga SC84 Sports 2000 “An iconic Mopar. One of the best designs of this period.” 10 JAY-Z commented…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “Well… That was one heck of a year on @Bat Thanks everyone… We love this platform! See you in 2026!” 14 silverarrowcarsltd commented on No Reserve: 36k-Mile 1994 Porsche 911 Turbo 3.6 “Checking my HOA rules.” 12 ScottNThompson commented on 1945 Cadillac…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “Future owner needs to swear on a stack of Plymouth Owner’s Manuals to leave every inch of the drive train original, Love it 👍” 19 Mouse51 commented on 1967 Plymouth Barracuda Coupe 3-Speed “This car is a dream come true. I’ll be…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “In the fall of 1975, Fort Stockton had a way of educating you whether you asked for it or not. That afternoon, the freshman left Jim Bowie High School—“Home of the Fighting Knives”—with his head full of Health & Human Anatomy, a…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “Thanks for all of the entertaining comments and Happy New Year to all!” 30 CharlesDawson commented on 1,200-Mile 1987 Buick GNX “Whoever gets this car is getting a winner. Early 99 builds are the pinnacle of the analog porsche experience. I have…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “In 1979 a friend of mine’s brother bought a new first year RX-7. I had the opportunity to drive it. My car was a 1200 cc Corolla. By comparison the RX-7 seemed so fast and handled like it was on rails. In…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “And it finally happened…. lol. Thanks for the encouragement everybody. This is the exact ca I’ve been wanting for a long time.” 24 tyradad commented on 6k-Mile 2006 Ford GT “I saw a red one at a car show in Woodley Park:…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “So, I’m 16 years old and it’s 1972 and my dad had an investment advisor come to our house. I hear a loud car approaching and it’s a Mangusta! I’d never seen one before in the flesh. Only in car magazines, and…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “Years ago, I had coffee in San Francisco with a venture capitalist from Sequoia. Over conversation, it came out that we were both really into Porsches. I was telling him about my Blue Turquoise 993 that I was (and still am) really…
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