The Engagement Edge
“Text smarter. Sell faster.”
About The Engagement Edge
The Engagement Edge is the official blog of Cars Buy Text, where we share strategies, insights, and real-world success stories on how SMS is transforming automotive retail. Since 2013, we’ve helped dealerships nationwide generate over 1 million customer engagements from platforms like AutoTrader, Cars.com, and CarGurus — turning everyday ads into powerful text-driven sales channels.
Our mission is simple: help dealerships meet buyers where they are and close more deals through faster, smarter communication. Here you’ll find best practices, case studies, and actionable tips to keep your store ahead of the curve in today’s digital-first marketplace.
Because at the end of the day, customers don’t want to wait on hold or send emails into the void. They want answers now — and texting delivers.
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Category: Uncategorized
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Text Drive Sales:This 1951 Willys-Overland CJ-3A was used at the Boston Harbor fuel dock before being placed into barn storage in 1971, where it remained until it was removed and refurbished in 2018. Work included overhauling the 134.2ci inline-four, three-speed manual transmission, and axles, replacing braking and suspension components along with the tub and seats,…
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Text Drive Sales:This 2002 Ford Excursion Limited is powered by a 7.3-liter Power Stroke turbodiesel V8 that was rebuilt in 2021 by Humphries Diesel Performance of Rexburg, Idaho, and is linked with a four-speed automatic transmission, a dual-range transfer case, and a limited-slip rear differential. The truck is finished in Oxford White with beige lower…
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Text Drive Sales:This 1941 Buick Series 50 Super is one of 467 Model 51C Convertible Phaetons produced for the model year and is said to have been sold new from the Howard Automobile Company in Beverly Hills, California, on April 1, 1941. The car changed hands in January 1962 and would remain in the possession…
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Text Drive Sales:This 1972 Bultaco Sherpa S 175 is the product of a six-year build in the style of a TSS racer by the bike’s current owner that began with the purchase of a bare Sherpa S frame in 2015. It was subsequently modified and fitted with a 175cc two-stroke single, hand-formed aluminum bodywork, a…
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Text Drive Sales:This 2004 Lexus GX470 was purchased by the seller’s mother in 2006 prior to being acquired by the seller in 2018, and it is powered by a 4.7-liter 2UZ-FE V8 that drives all four wheels through a five-speed automatic transmission, a dual-range transfer case, and a Torsen locking center differential. Finished in Blizzard…
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Text Drive Sales:This BMW M sign features the tri-color M emblem and additional script set against a white-finished background. The single-sided sign has a metal frame, bright details, 220-volt circuitry with a 120-volt converter, and internal fluorescent illumination. This illuminated BMW M sign was acquired by the seller circa 2017 and is now offered at…
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Text Drive Sales:This collection of Porsche Carrera GT memorabilia was assembled by the seller to trace the 2000 Porsche Carrera GT Concept that was announced 25 years ago in Paris to its 2004 production launch. Assembling the collection took five years, and it includes items that show how Porsche marketed the car, commemorate performance records,…
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Text Drive Sales:This 2013 Chevrolet Camaro ZL1 coupe is powered by a 6.2-liter V8 that is said to feature forged internal components, a ported supercharger, a DSX flex fuel system, a Roto-Fab air intake system, a smaller diameter supercharger pulley, and a Texas Speed PRC camshaft and cylinder heads. It is finished in black over…
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Text Drive Sales:This 1985 BMW 325e is a European-market coupe that was fitted with an M3-style body kit and refinished in white before it was imported to the US, and the car was later acquired by the seller in 2022. Powered by a 2.7-liter inline-six linked to a five-speed manual transmission, the car has a…
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Text Drive Sales:This 2008 BMW M5 was purchased new by the seller and has 52k miles following registration history in Oklahoma and Colorado. The car is powered by a 5.0-liter V10 paired with a seven-speed SMG sequential transmission and is finished in Black Sapphire Metallic over black Merino leather upholstery. Equipment includes an M Variable…
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