The Engagement Edge
“Text smarter. Sell faster.”
About The Engagement Edge
The Engagement Edge is the official blog of Cars Buy Text, where we share strategies, insights, and real-world success stories on how SMS is transforming automotive retail. Since 2013, we’ve helped dealerships nationwide generate over 1 million customer engagements from platforms like AutoTrader, Cars.com, and CarGurus — turning everyday ads into powerful text-driven sales channels.
Our mission is simple: help dealerships meet buyers where they are and close more deals through faster, smarter communication. Here you’ll find best practices, case studies, and actionable tips to keep your store ahead of the curve in today’s digital-first marketplace.
Because at the end of the day, customers don’t want to wait on hold or send emails into the void. They want answers now — and texting delivers.
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Text Drive Sales:A few of the comments that stood out to us yesterday: “There has been a great deal of robust technical discussion about this remarkable car, but I would like to take the opportunity to share some additional background about my dad and what this car truly meant to him—and to our family. In…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “Hello! My name is Peter and I love Volvo 240s. I learned to drive in a 240 wagon and the first car I ever owned was another 240 wagon. I have since owned and refurbished dozens of 240s and I regularly help…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “Looking at the pictorial history , this car was a significant custom , built in the golden age of custom cars and was obviously left in a state that may have lead to it disappearing forever . Accolades to those with the…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “Dad still has a Morris van and one of the pickups that he started accumulating in the 1970’s, when my siblings and I learned to appreciate the Morris line of vehicles for what they were/are. Forgive me for recycling one of my…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “FAC’s faced the worst survival rate of any US aviators stationed in SE Asia. The job required amazing feats of flight on a daily basis. They had to manage a bank of radios to simultaneously coordinate and communicate with the ground troops…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “A downright handsome car and true survivor. These were rare when new and can’t imagine many are still around.” 13 Green_Meanie commented on 1987 Buick Somerset Custom T Package V6 “This is why I love BaT, this is one of the coolest…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “I have an old family friend (89 years young) that I showed these pictures to that has been a wood carver all his life and has made some exquisite pieces of animals, custom stair cases, door frames and such using a chain…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “I would have seen this car take pole Vancouver Indy. Never missed a day of Indy CART when we had the series in Vancouver. What experiences! Those of us that are hardcore racing fans should count ourselves lucky to see have these…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “20 or so years ago my wife and I were staying at the Cypress Inn in Carmel. One morning I got up very early, so early that the hotel staff had not begun morning preparations. I stumbled down into the lobby and…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “I am a retired Industrial Designer. Those out there who studied the curriculum know the hours and sleepless nights spent in the shop building scale models of soooo many consumer goods for curriculum projects….clay, plaster, and YES…WOOD. I am speechless as I…
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