The Engagement Edge
“Text smarter. Sell faster.”
About The Engagement Edge
The Engagement Edge is the official blog of Cars Buy Text, where we share strategies, insights, and real-world success stories on how SMS is transforming automotive retail. Since 2013, we’ve helped dealerships nationwide generate over 1 million customer engagements from platforms like AutoTrader, Cars.com, and CarGurus — turning everyday ads into powerful text-driven sales channels.
Our mission is simple: help dealerships meet buyers where they are and close more deals through faster, smarter communication. Here you’ll find best practices, case studies, and actionable tips to keep your store ahead of the curve in today’s digital-first marketplace.
Because at the end of the day, customers don’t want to wait on hold or send emails into the void. They want answers now — and texting delivers.
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Text Drive Sales:This 2023 Porsche 911 Carrera GTS cabriolet is one of 115 America Edition examples built to commemorate the 70th anniversary of the Porsche 356 America. It is finished in paint-to-sample Azure Blue over Black leather with red and white stitching and is powered by a 473-horsepower twin-turbocharged 3.0L flat-six that drives the rear…
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Text Drive Sales:This 2006 Subaru Forester 2.5 XT Limited is finished in Champagne Gold Opal over Desert Beige leather and is powered by a turbocharged 2.5-liter flat-four linked to a five-speed manual transaxle and an all-wheel-drive system. Equipment includes a limited-slip rear differential, 16″ alloy wheels, a sunroof, fog lights, roof rails, heated front seats,…
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Text Drive Sales:This 1984 Mercedes-Benz Unimog U1200 has been retrofitted with a Schmidt snow blower system and was previously used for snow removal at an airport before the seller’s 2025 acquisition. The truck is finished in orange and powered by a 5.7-liter diesel inline-six mated to an eight-speed manual transmission and a pneumatically-actuated transfer case,…
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Text Drive Sales:This 2015 BMW 650i xDrive convertible has 30k miles following registration history in Missouri, Texas, and California, and it is powered by a twin-turbocharged 4.4-liter V8 paired with an eight-speed automatic transmission. Finished in Imola Red over black Nappa leather upholstery, the car is equipped with a black convertible top, 19″ Style 351M…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “The good old days. Sit down with a sales person and start checking the right boxes to buy the car that’s built just for you.” 12 junkman commented on 1966 Chevrolet Impala Convertible 396 4-Speed “Beautiful car, tremendous history. Made all the…
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Text Drive Sales:This 1997 Toyota 4Runner SR5 was acquired by the selling dealer in 2025 following history in California, and it remained registered with the initial owner until 2021. Power is provided by a 3.4-liter 5VZ-FE V6 linked with a five-speed manual transmission and a dual-range transfer case. It is finished in Natural White Metallic…
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Text Drive Sales:This single-sided neon-illuminated metal sign depicts Yosemite Sam. The multi-color neon tubes are powered by a 120-volt cord, and the sign measures 44″ wide, 43″ tall, and 6.5″ deep. This custom neon sign was acquired by the seller in 2025 and is now offered at no reserve in Fort Collins, Colorado, with a…
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Text Drive Sales:This red and white 1965 International Harvester Scout 80 has a snow plow attachment in addition to a Powr-Lok rear axle, and it was used for plowing a driveway in Klamath Falls, Oregon, before it was acquired by the seller in 2024. It has since been parked in storage apart from ~50 miles…
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Text Drive Sales:This 1973 Ford F-250 Ranger is a Highboy 4×4 pickup that was delivered new to Courtesy Motors in Littleton, Colorado, and was modified under previous ownership. Work included installing a replacement 390ci V8 as well as retrofitting a Western Isarmatic Mark IIIa hydraulic snow plow and a diamond-plate flatbed. It was acquired by…
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Text Drive Sales:This 1974 Porsche 914 is said to have been stored in a barn before being purchased by its previous owner, who undertook a refurbishment in 2023-24 that included repairing rust damage, repainting the car in red, and rebuilding the replacement over-bore 2.0L flat-four. Additional work consisted of overhauling the brakes, adding electronic ignition,…
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