The Engagement Edge
“Text smarter. Sell faster.”
About The Engagement Edge
The Engagement Edge is the official blog of Cars Buy Text, where we share strategies, insights, and real-world success stories on how SMS is transforming automotive retail. Since 2013, we’ve helped dealerships nationwide generate over 1 million customer engagements from platforms like AutoTrader, Cars.com, and CarGurus — turning everyday ads into powerful text-driven sales channels.
Our mission is simple: help dealerships meet buyers where they are and close more deals through faster, smarter communication. Here you’ll find best practices, case studies, and actionable tips to keep your store ahead of the curve in today’s digital-first marketplace.
Because at the end of the day, customers don’t want to wait on hold or send emails into the void. They want answers now — and texting delivers.
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Text Drive Sales:A few of the comments that stood out to us yesterday: “The original owner of this Maserati was Stan Nowak, more famous as one of the earliest of the Ferrari historians here in the States. He told me decades ago he took delivery in West Nyak but sold it just a few months…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “I’ve been looking for a bus like this for Rachael for many years. We are gonna make it stock height and beautiful.” 21 Mr.OGPaint commented on No Reserve: 1963 Volkswagen Type 2 11-Window Microbus Project “AMX’s and Javelins are the most underrated…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “This car appears to be the very car that AK built for road racing, then retired it for show car duty. I was hired by Hooters at the start of the 92 season to take the car to many of the Hooters…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “Take that front light bar off and scenes from Laurel and Hardy movies come immediately to mind. Nothing left but a pile of Model T parts. The bar holds the entire car together. I can find black touch up paint, it’s the…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “Anybody who ticks both “429 Cobra Jet” and “Woodgrain appliqué” on the option sheet is the kind of person I want to know.” 21 beardedelephant commented on 1971 Ford Ranchero Squire 429 Cobra Jet “Been a car guy for 70 years. Everything…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “Drove this beast yesterday and I am so excited to park it next to my e91 325xi modified to a 330xi 6-speed!” 9 M.sport commented on M54B30-Powered 2003 BMW 325xi Sport Wagon 6-Speed “Alfredo’s Foreign Cars in Larchmont, NY never closed. I…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “I’m so psyched. I had a 72S that burned in the LA fires. Insurance paid and now I’m getting the color I always wanted. Thanks everyone!” 35 pvlas commented on 1972 Porsche 911T Coupe 5-Speed “What a wonderful surprise to see John’s…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “My dad bought a new 406 w/3x2s in early ‘63. Ford introduced the 427 fastback “legend” as a 63 1/2 model. My dad blew up his 406 and Ford replaced it with a 427 shortblock…under warranty. He will be 85 next week.…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “Congrats @Wob and @DFWcarandtoymuseum You got yourself a Pizza history…” 21 3Pedalonly commented on Ex–Domino’s Pizza 1985 Tritan A2 #1 of 10 “To the best of my knowledge all the Super Sprints received 5 speed transmissions. I’ve even worked on a Tipo…
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Text Drive Sales:A few of the comments that stood out to us yesterday: “Absolutely wild that this is an original owner car. I have to imagine that it’s very difficult to part with it after all of this time. Best of luck with the sale, it’s beautiful, and clearly has been loved.” 18 OvenRude commented…
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