The Engagement Edge

“Text smarter. Sell faster.”

About The Engagement Edge

The Engagement Edge is the official blog of Cars Buy Text, where we share strategies, insights, and real-world success stories on how SMS is transforming automotive retail. Since 2013, we’ve helped dealerships nationwide generate over 1 million customer engagements from platforms like AutoTrader, Cars.com, and CarGurus — turning everyday ads into powerful text-driven sales channels.

Our mission is simple: help dealerships meet buyers where they are and close more deals through faster, smarter communication. Here you’ll find best practices, case studies, and actionable tips to keep your store ahead of the curve in today’s digital-first marketplace.

Because at the end of the day, customers don’t want to wait on hold or send emails into the void. They want answers now — and texting delivers.

Text Drive Sales:A few of the comments that stood out to us yesterday:

“Thank you all for your interest in my dad’s GTV.

That car holds a lifetime of memories for me. I still remember riding home in the passenger seat at age six as my dad brought it back from Larchmont, NY — and him telling me to stop playing with all the buttons and knobs. Years later, I turned over the odometer somewhere on 395 South in Connecticut, driving it to impress the woman who would become my wife. And most recently, during the COVID years, Dad and I brought it to Giovanni and Kathy…”

19

haigtell commented on One-Owner 1974 Alfa Romeo GTV 2000

“When I was a kid my Dad heard on the radio a promotion by Pitcairn Honda in Langhorn PA. It said, “come test drive the new Honda and register to win an ounce of Gold.” They must have changed their mind or it was a mistake, as the ad only ran once to my knowledge. So my Dad and I headed up to the dealer which was only 15 min away. I don’t think I actually got to ride in the car because it was to small. Then my Dad said he wanted to register for the gold. It was closing time and everyone in…”

11

Glen commented on 1971 Honda Z600 4-Speed

“When it’s cold, I like to go down in the basement, and sit in the Factory 5 Roadster, that my Dad and I built. He’s been gone 6 years now, and I still think about him, every single day.

Listening to the driving video, I can close my eyes, and see Dad, driving his car, that we built, smiling from ear to ear.

Thanks for listing this gorgeous car, @Stables_Group . It is gorgeous and sounds incredibly good.”

7

Zscream commented on ERA 289 Slabside Cobra Replica 4-Speed List Yours With Us- Carsbuytext.com
http://dlvr.it/TQqJHx

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