The Engagement Edge

“Text smarter. Sell faster.”

About The Engagement Edge

The Engagement Edge is the official blog of Cars Buy Text, where we share strategies, insights, and real-world success stories on how SMS is transforming automotive retail. Since 2013, we’ve helped dealerships nationwide generate over 1 million customer engagements from platforms like AutoTrader, Cars.com, and CarGurus — turning everyday ads into powerful text-driven sales channels.

Our mission is simple: help dealerships meet buyers where they are and close more deals through faster, smarter communication. Here you’ll find best practices, case studies, and actionable tips to keep your store ahead of the curve in today’s digital-first marketplace.

Because at the end of the day, customers don’t want to wait on hold or send emails into the void. They want answers now — and texting delivers.

Text Drive Sales:A few of the comments that stood out to us yesterday:

“In the fall of 1975, Fort Stockton had a way of educating you whether you asked for it or not.

That afternoon, the freshman left Jim Bowie High School—“Home of the Fighting Knives”—with his head full of Health & Human Anatomy, a class that had spent the better part of the day explaining things nobody had ever explained to him before, using charts that looked like they’d been drawn by a committee with a grudge. The bell rang, chairs scraped, and every boy in the room walked out…”

55

CaptainMyCaptain commented on 1976 Lincoln Continental Mark IV

“Had mine for almost two years, absolutely love it (V6, manual, sport suspension with Goodyears). Some people may be put off by a sports car that can lose a 0-60 battle with a modern high-end SUV, but that’s not the type of person that owns a Lotus long-term. These cars talk to you and let you know how you the inputs you make create the overall experience. I wanted this car because I wanted engagement.

Think about marksmanship for a moment – you’re at the range shooting 800 yards with a…”

18

mkg.elm commented on 2024 Lotus Emira First Edition V6 6-Speed

“In 1984, I was 13 years old and my parents were finally considering other cars to replace their old GM boring 4 door sedans. We went into the Nissan dealership and there was a 50th anniversary 300ZX which looked exactly like this one. Compared to what I was used to riding around in at the time, the Z was a spaceship in comparison. So cool and I didn’t really know what a turbo was, but I knew I wanted one! The dealership had it roped off to keep drooling kids and teens like me aways from…”

12

ViperNC commented on No Reserve: 17k-Mile 1984 Nissan 300ZX Turbo 50th Anniversary 5-Speed List Yours With Us- Carsbuytext.com
http://dlvr.it/TQ4bJ3

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