The Engagement Edge

“Text smarter. Sell faster.”

About The Engagement Edge

The Engagement Edge is the official blog of Cars Buy Text, where we share strategies, insights, and real-world success stories on how SMS is transforming automotive retail. Since 2013, we’ve helped dealerships nationwide generate over 1 million customer engagements from platforms like AutoTrader, Cars.com, and CarGurus — turning everyday ads into powerful text-driven sales channels.

Our mission is simple: help dealerships meet buyers where they are and close more deals through faster, smarter communication. Here you’ll find best practices, case studies, and actionable tips to keep your store ahead of the curve in today’s digital-first marketplace.

Because at the end of the day, customers don’t want to wait on hold or send emails into the void. They want answers now — and texting delivers.

Text Drive Sales:A few of the comments that stood out to us yesterday:

“Where was I in ‘’62?

Shopping for my first new car ..In those golden years of American muscle cars my choices were daunting …Chevy 409/409, Ford 406/405, Pontiac 421/405, Dodge/Plymouth 413/420.

I ruled out the Mopars for their very quirky looks. Our family car was a ‘60 Bonneville convertible so I was leaning toward the Pontiac but my local dealer was reluctant to sell me what was considered an all out race car. After much haggling I ordered a 421/405 SD but it was late summer and…”

17

Noisyboyz commented on 1962 Chevrolet Impala SS Coupe 409/409 4-Speed

“What a nice old car, I love survivors – they are 10x harder to find than a restored example, and this one, in THE most desirable closed body style; a Club Sedan with the blind quarter panels, is fantastic ! As the owner of a very similar ‘36 Packard – also in original paint, pinstripe and plating, but a convertible coupe, I can certainly appreciate this one, and I love it with the black wall tires, tho I’d look for some one size larger. Was there ever a radio installed ? Doesn’t appear to…”

8

Tom commented on No Reserve: 1936 Packard Eight 1401 Club Sedan

“I love brown cars, probs because my mom’s car when I was a kid was a 1970 Tobacco Brown MB 250 base model. No A/C, but it did have a sunroof. I learned how to drive in that car by driving it across the USA when we moved from Cleveland to Colorado Springs in 1977 on a learner’s permit. CB radio keeping contact with my dad in the 1970 Ford Country Squire pulling the Argosy 26′ travel trailer. Memories baby, that’s what cars are.”

7

ScottOnTheRocks commented on 1971 Mercedes-Benz 280SE 3.5 Cabriolet List Yours With Us- Carsbuytext.com
http://dlvr.it/TPwvWw

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