The Engagement Edge

“Text smarter. Sell faster.”

About The Engagement Edge

The Engagement Edge is the official blog of Cars Buy Text, where we share strategies, insights, and real-world success stories on how SMS is transforming automotive retail. Since 2013, we’ve helped dealerships nationwide generate over 1 million customer engagements from platforms like AutoTrader, Cars.com, and CarGurus — turning everyday ads into powerful text-driven sales channels.

Our mission is simple: help dealerships meet buyers where they are and close more deals through faster, smarter communication. Here you’ll find best practices, case studies, and actionable tips to keep your store ahead of the curve in today’s digital-first marketplace.

Because at the end of the day, customers don’t want to wait on hold or send emails into the void. They want answers now — and texting delivers.

Text Drive Sales:A few of the comments that stood out to us yesterday:

“I’ll echo the comments of others re. the magic of 200SI Maseratis. I’ve had a large amount of seat time in one, as well as a 300S, and have personally owned a D Type Jag, Lister Jag, etc etc. The 200SI remains the best sports racing car I have ever experienced. They are indeed utterly usable and enjoyable giant killers. I sincerely hope the next custodian of this car drives it in anger as there are few experiences that can compare! GLWTA! -Colin Comer”

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CC350 commented on 1957 Maserati 200SI by Fantuzzi

“Had a similar machine built by Idaho Norland, In Paul Idaho, with a Detroit 12V92T engine. We used it at 7,500′-8,000′ elevation in Utah’s Book Cliffs for snow removal from many miles of dirt roads, including down a steep canyon for several miles, in order to allow winter drilling for natural gas wells. It worked great, especially in the canyon where plowing snow was not really practical because a sheer wall on one side of the narrow road and a cliff on the other left no place for plowed snow…”

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MTE-Utah commented on No Reserve: 1984 Mercedes-Benz Unimog U1200 w/ Schmidt Snow Blower

“Recently Harry Metcalfe and Jeremy Clarkson met up and talked at length about “Peak Car.” Before overly complicated electronics and nanny state driver aids ruined the experience. When they were comfortable and still had all the power you could want and actually put it down on the road. And before 3 out of every 4 cars on the road was basically the same mid-sized SUV. They both brought Jags to their meetup and I imagine an XKR-S is precisely what they had in mind.”

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Jaaagman commented on 4,500-Mile 2012 Jaguar XKR-S Coupe List Yours With Us- Carsbuytext.com
http://dlvr.it/TP4BKn

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