The Engagement Edge

“Text smarter. Sell faster.”

About The Engagement Edge

The Engagement Edge is the official blog of Cars Buy Text, where we share strategies, insights, and real-world success stories on how SMS is transforming automotive retail. Since 2013, we’ve helped dealerships nationwide generate over 1 million customer engagements from platforms like AutoTrader, Cars.com, and CarGurus — turning everyday ads into powerful text-driven sales channels.

Our mission is simple: help dealerships meet buyers where they are and close more deals through faster, smarter communication. Here you’ll find best practices, case studies, and actionable tips to keep your store ahead of the curve in today’s digital-first marketplace.

Because at the end of the day, customers don’t want to wait on hold or send emails into the void. They want answers now — and texting delivers.

Mercedes-Benz Sprinter: The Origin Story of Merc’s Ubiquitous Van

Text Leads to 21002: We travel to Stuttgart to learn about the origins of the iconic Sprinter van, from its humble beginnings dating way back to 1896 to the modern high-roof hauler we know today. Check out what it’s like to drive today’s Sprinter’s ancestors. CarsBuyText.com
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