“Text smarter. Sell faster.”
About The Engagement Edge
The Engagement Edge is the official blog of Cars Buy Text, where we share strategies, insights, and real-world success stories on how SMS is transforming automotive retail. Since 2013, we’ve helped dealerships nationwide generate over 1 million customer engagements from platforms like AutoTrader, Cars.com, and CarGurus — turning everyday ads into powerful text-driven sales channels.
Our mission is simple: help dealerships meet buyers where they are and close more deals through faster, smarter communication. Here you’ll find best practices, case studies, and actionable tips to keep your store ahead of the curve in today’s digital-first marketplace.
Because at the end of the day, customers don’t want to wait on hold or send emails into the void. They want answers now — and texting delivers.
Text Drive Sales:This 1965 Ford Mustang fastback was customized and modified around 2012. Starting with a C-code fastback and dubbed ‘BT350’, was rebuilt with a 347ci Windsor V8 featuring a SCAT billet crankshaft, SRP forged pistons, a Crower mechanical roller camshaft, Edelbrock Victor Jr. aluminum heads, and a Braswell 750cfm carburetor mounted on a Victor […]
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The Engagement Edge 
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