“Text smarter. Sell faster.”
About The Engagement Edge
The Engagement Edge is the official blog of Cars Buy Text, where we share strategies, insights, and real-world success stories on how SMS is transforming automotive retail. Since 2013, we’ve helped dealerships nationwide generate over 1 million customer engagements from platforms like AutoTrader, Cars.com, and CarGurus — turning everyday ads into powerful text-driven sales channels.
Our mission is simple: help dealerships meet buyers where they are and close more deals through faster, smarter communication. Here you’ll find best practices, case studies, and actionable tips to keep your store ahead of the curve in today’s digital-first marketplace.
Because at the end of the day, customers don’t want to wait on hold or send emails into the void. They want answers now — and texting delivers.
Text Drive Sales:This 2011 Ferrari 599 GTO is a Canadian-market example that was delivered new to Ferrari of Vancouver before being imported to the US in 2015 and now has 531 miles. One of 599 produced, the car is finished in Rosso Corsa with a Grigio Silverstone Opaco roof and is powered by a 6.0-liter […]
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The Engagement Edge 
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