“Text smarter. Sell faster.”
About The Engagement Edge
The Engagement Edge is the official blog of Cars Buy Text, where we share strategies, insights, and real-world success stories on how SMS is transforming automotive retail. Since 2013, we’ve helped dealerships nationwide generate over 1 million customer engagements from platforms like AutoTrader, Cars.com, and CarGurus — turning everyday ads into powerful text-driven sales channels.
Our mission is simple: help dealerships meet buyers where they are and close more deals through faster, smarter communication. Here you’ll find best practices, case studies, and actionable tips to keep your store ahead of the curve in today’s digital-first marketplace.
Because at the end of the day, customers don’t want to wait on hold or send emails into the void. They want answers now — and texting delivers.
Text Drive Sales:This 1988 Mercedes-Benz 420SEL was purchased new by the seller’s father, and it shows 28k miles following their inheritance in 2013. The car is powered by a 4.2-liter M116 V8 paired with a four-speed automatic transmission and is finished in Black Pearl over gray leather upholstery. Equipment includes a steel sunroof, 15″ Gullideckel […]
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The Engagement Edge 
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